New Arrivals 2023

ION – Surfing Trails

ION is a brand run by passionate athletes whose first love was water sports. When the company was founded in 2004, ION focused on wetsuits and accessories for surfing, kiting and wakeboarding. The unique combination of high quality products and progressive designs and styles found fans all over the world. In 2013, ION transferred this approach to cycling products, because the second great passion of the brand's founders has always been mountain biking. Learn more

ION Protection ION Footwear ION Women ION Men


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ION: passion for sports

However, the brand's self-image is not limited to one sport or the other. It is not a question of the discipline, it's about challenging yourself, experiencing nature and playing with gravity. That's why ION develops sporting goods that are not only well thought-out and innovative, but also offer an independent design for your sport passion. All this is reflected in ION bike clothes, shoes, backpacks and protectors. And as far as cycling is concerned, the greatest motivation for the people behind the brand was and is spending more time on the bike, including working hours.