However, the brand's self-image is not limited to one sport or the other. It is not a question of the discipline, it's about challenging yourself, experiencing nature and playing with gravity. That's why ION develops sporting goods that are not only well thought-out and innovative, but also offer an independent design for your sport passion. All this is reflected in ION bike clothes, shoes, backpacks and protectors. And as far as cycling is concerned, the greatest motivation for the people behind the brand was and is spending more time on the bike, including working hours.