LOOK – the essence of design and innovation in cycling

The French company LOOK is based in Nevers, where all the product design, development and production takes place. LOOK is one of the biggest drivers of innovation in the bicycle industry. It all started in 1984 with the invention of the clipless pedal for road bikes, a product that contributed significantly to Bernard Hinault's victory in the Tour de France the following year and for which LOOK is still the market leader. But LOOK‘s inventiveness was not limited to pedals. The French were also responsible for the first carbon frame and the first monobloc carbon frame for track bikes. In our shop we offer everything to do with the LOOK pedal system, i.e. pedals for road bikes and MTBs as well as the matching accessories from pedal axles and cleats to pedal plates.


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