MAVIC – innovative wheels and bikewear
Mavic is one of those names that all cycling aficionados have known for generations. The development of high-quality bicycle parts goes back especially far in the case of Mavic. The French manufacturer, which today is best known for its excellent rims, wheelsets, shoes and clothing, was founded in Lyon in the south of France in 1889. Since then, the brand with the striking penchant for the colour yellow has repeatedly succeeded in capturing the attention of the cycling scene with innovations. "Le sang jaune", the yellow blood from the Mavic slogan, flows, so to speak, through the veins of numerous mountain bikers, road cyclists and gravel bikers worldwide, and as you would expect from a cycling equipment manufacturer with such a great tradition, Mavic is also present at all notable professional competitions around the globe.