Odlo – engineers of active layers since 1946
When the Norwegian sports enthusiast Odd Roar Lofterød established the iconic label in 1946, he already had a vision of innovative materials that would protect athletes from wind and weather. Raised in the country of extremes and confronted with the sometimes tough conditions of Norwegian weather and nature even as a cross-country skier, Lofterød put his creative ideas into practice with Odlo sportswear. The love of sport is Odlo's corporate philosophy, and it is precisely this passion that has made the brand so successful. Odlo is one of the market leaders in the industry and has made a name for itself with numerous textile innovations throughout its 70-year history. Characteristic for this brand is pioneering high-end-sportswear with a contemporary look for enthusiastic athletes and active people.