Arena – dive into the world of world-class swimming
Horst Dassler, the visionary sports enthusiast and son of the adidas founder, was inspired to give birth to the Arena brand in the early 1970s by the successes of top swimmer Mark Spitz. Since then, Arena has become synonymous with excellence in swimwear. Working closely with world-class athletes, the Arena product range is constantly being expanded and optimised. The result is swimming costumes, swim tights and swimming goggles that facilitate top performances, but also swimming trunks, bikinis or swimming costumes that stand for an active lifestyle related to swimming.