Odlo – the proven specialist for functional sportswear

Back in 1946, when the Norwegian sports enthusiast Odd Roar Lofterød founded the cult brand Odlo, he had a vision of offering innovative materials that would protect athletes from the elements. Growing up in a land of meteriological extremes and being confronted with the often harsh Norwegian weather and nature as a cross-country skier, Lofterød turned his creative ideas into reality with Odlo sportswear. The love for sports is Odlo's company philosophy: And it is exactly this passion that has made the label so successful. Odlo is one of the market leaders when it comes to functional sportswear and has made a name for itself with numerous textile innovations throughout the company's 70-year history.


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