ASICS – sportswear and running shoes
ASICS is an important part of Japanese sports history and looks back on a great career as a worldwide sports supplier. Founded in 1949 in Kobe, Japan, under the name Onitsuka Co Ltd., the high-quality sports shoes quickly found their way into the entire sports world. After a merger in the 1970s, the new ASICS Corporation was formed, which subsequently took on a pioneering role, especially in the running shoe sector. The name goes back to a Latin proverb: "Anima Sana In Corpore Sano" — meaning: "A healthy soul in a healthy body". The acronym ASICS was chosen true to the company philosophy: Sport is the best way to live a healthy and happy life.